CASE STUDIES – Brand Awareness
E-shop with Baby Products
The Challenge
This client wanted us to take over his Google Ads account in order to increase brand awareness, to increase sales in the UK and Ireland, and to improve their ROI. The challenging part was to find high-income customers since the prices are above average.The Process
Our DSA campaign helped us to increase the number of relevant traffic due to showing ads by low-search-volume keywords (that couldn’t be achieved with a usual search campaign). We also created separate campaigns for each brand offered on the website to adjust bids in relevance to the item margin and profit that the client will get after the transaction. Later, we launched successful smart shopping campaigns.-
+860.43%more impressions
-
+538.50%interaction rate growth
-
+62.11%conversion rate increase
We have been optimizing this account since October 2019. Here you can see the growth over the first 9 months of optimization by Otavation.
| Metric | Impressions | Interactions | Interaction Rate | Conversion Rate |
| 1st month | 483 514 | 5 590 | 1.16% | 0.59% |
| 3rd month | 647 305 | 5 511 | 0.85% | 0.81% |
| 5th month | 1 836 372 | 21 385 | 1.16% | 0.58% |
| 7th month | 3 955 645 | 33 221 | 0.84% | 1.47% |
| Change* | +718.10% | +494.29% | -27.36% | +150.30% |
*Change is between the first months of Otavation optimization (Oct 2019) and 7th month (Apr 2020).
Charitable Virtual Races
The Challenge
The client wanted to increase the brand awareness of his business while keeping the conversion rate. We had to make sure that we target relevant audiences so the campaigns’ ROI stays strong.
The Process
We created new campaigns from scratch based on previous Google Ads data following best practices in order to increase their impression share and conversion rate.
-
+190.82%more impressions
-
+191.86%interaction rate increase
-
+35.43%conversion rate increase
We have been optimizing this account since 2016. Here you can see a comparison of Q1 and Q2 of 2020.
| Metric | Impressions | Interactions | Interaction Rate | Conversion Rate |
| Q4 of 2019 | 115 197 | 17 468 | 15.16% | 3.42% |
| Q1 of 2020 | 139 618 | 19 258 | 13.79% | 3.73% |
| Q2 of 2020 | 406 038 | 55 206 | 13.84% | 5.05% |
| Change* | +252.47% | +221.77% | -8.71% | +47.74% |
*Change shows the growth over the latest 3 quarters of Otavation optimization.
Invisalign Client
The Challenge
This client wanted us to focus on brand awareness on social media (Facebook and Instagram) that in the long run result in more appointments via other marketing channels.
The Process
Campaigns were created from scratch with no previous advertising on their social media. Separate campaigns were created for remarketing, for reach and for lookalike audiences to get more understanding which performs best. All ad sets were subdivided by device, platform and placements.
-
+19.46%impressions growth
-
+6.47%reach growth
-
+39.22%CTR growth
Comparing the first month of Otavation optimization to the third month of optimizing this client’s Facebook account.
| Metric | Impressions | Reach | Leads | CTR |
| 1st month | 963 911 | 288 417 | 96 | 0.51% |
| 2nd month | 1 229 975 | 337 085 | 80 | 0.64% |
| 3rd month | 1 151 479 | 307 092 | 89 | 0.71% |
| 4th month | 1 059 623 | 276 735 | 88 | 1.00% |
| 6th month | 1 973 062 | 455 680 | 91 | 0.74% |
| Change* | +104.69% | +57.99% | -5.21% | +45.09% |
*Change is between the first month of Otavation optimization (July 2019) and 6th month of optimization (Dec 2019).
